Archive - A researcher's hindsight bias

So you use AI to help with customer insights?

If AI outputs towards customer insights feel generic, you may be solving for speed and quantity, not impact and quality.

May 8 •

April 2025

Repositories are a systems problem, not a tooling one

Setting up a knowledge repository isn’t about picking the right tool, it’s about designing a system that respects how people create, access, and use…

Apr 8 •

March 2025

From pretend interviews to actionable customer discoveries

The difference lies not in following a rigid script but in mastering subtle interpersonal skills that unlock deeper insights.

Mar 8 •

January 2025

Why stakeholders are ignoring your research share-outs? 4 Don'ts and 1 Do

It isn’t just about the content—it’s about how you share it. I see real-life examples (details altered) all the time and decided to write about them.

Jan 26 •

We need stagiaires to make cross-functional teams a success

When did you last see an experienced leader in a true learner's mindset, much like an intern?

Jan 12 •

November 2024

If user experience is key to success, why is research a hard sell?

I don’t think it’s in the facts and figures. I think it is mostly about human psychology. So what can we do about it?

Nov 10, 2024 •

September 2024

The many avatars of prioritisation

Anyone who said 'you can have it all' hasn't seen the good, bad, & chaotic of prioritisation. Why do we struggle with prioritisation? And what does it…

Sep 15, 2024 •

August 2024

Hey teams! You said you wanted those insights but you forgot to use them (Part 2)

Part 1 established the intersection of the Competing Values Framework and UX communication strategy. In this post, we explore all four culture types and…

Aug 4, 2024 •

July 2024

Hey teams! You said you wanted those insights but you forgot to use them (Part 1)

All that research is only as good as the knowledge created. The knowledge is only as good as its impact on decisions. Decisions are driven by culture…

Jul 28, 2024 •

UX metrics are a must for sustained financial success

Do you plan business metrics religiously but track user behaviour reactively? NPS is not actionable, hence we need better.

Jul 10, 2024 •

June 2024

Mastering user insights - From good to great

Over the years, I've discovered there's a big difference between surface-level insights and those magical ones when things just click, like a light bulb…

Jun 9, 2024 •

May 2024

When is it cost effective to invest in UX?

Customer acquisition cost (CAC) can be mitigated by a sustainable approach using marketing, sales, development, and UX. Why then, do startups often…

May 19, 2024 •

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